Dolce & Gabbana: launches line of haute couture
Dolce & Gabbana Confirmed Rumors
On 27th of June Dolce & Gabbana confirmed rumors (Dolce & Gabbana: launches line of haute couture) that he was creating a line of haute couture for the first time in the history of the brand. A small collection will be presented to a select group of customers on July 9, in Taormina, Sicily.
To ensure the term ‘haute couture’, the Board of Association of French haute couture determines which brands may or may not use the term, according to some rules. Among them:
- The models are artisan, or constructed by hand. (You can not have the sewing machine).
- Each house would have at least 20 employees specialized in their work for example, embroiderers.
- The address of the Maison should be among the three most important avenues of Paris: Champs Elysees, Montaigne and Georges V.
- The house must have at least five floors and congregate there a space for parades.
- Each collection must have 35 original models (that means: no copies) for the day and night.
- Were the customers can order with custom pieces.
Among the brands that are part of high fashion, are Alexandre Matthieu, Alexis Mabille, Atelier Gustavo ins, Christophe Josse, Christian Dior, Christian Lacroix, Chanel, Dominique Sirop, Elie Saab, Franck Sorbier, Giorgio Armani Privé, Givenchy, Joseph Font, Jean Paul Gaultier, LeFranc.Ferrant, Maison Martin Margiela, Maison Rabih Kayrouz, On Aura Tout Vu, Stephane Rolland and Valentino.
Scarlett Johansson Wearing Dolce & Gabbana line of haute couture
How well specified Vanessa Friedman, Financial Times, the presentation has some peculiarities:
-She will be away from Paris, the center of haute couture and where is the Board of Association of haute couture, which regulates the industry, with it; the Dolce & Gabbana avoid the strict requirements imposed by the institution;
-Names aside, Dolce & Gabbana, to present his collection in Italian lands, ‘flee’ the French bureaucracy.
By way of curiosity, Domenico Dolce and Stephano Gabbana intend to isolate the criticism of his show. For this, no Most international media outlets was not invited to take part in the presentation of the new line (only three media, and no American), reinforcing its private character and exclusively directed to VIP clients and three-yes three, multi-buyers.
In April, during a festival organized by Vogue English, when asked if the Italian fashion house thought of venturing into the path of haute couture, such as Versace did, Gabbana said that, with the union of the Dolce & Gabbana and D & G (second line completed in 2011), parts of the brand could instead have varying prices. “We would like to do something special in the future, so haute couture? It’s possible. “He added.
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