Search engine optimization (SEO) describes the process of improving a website’s organic placement in SERPs (search engine results pages). The task can be approached in various ways; many website owners order SEO as a standalone, one-off service, while others outsource it on a long-term basis as part of a wider marketing strategy. Relatively few plan for SEO before their sites go live. But is that sensible?
Search engine optimization Integration:
Because SEO describes a number of processes that aim to improve the position of a website in SERPs naturally in other words without spending money on Google AdWords or some other form of pay-per-click advertising, it can be applied at any stage. However, integrating SEO into a website as it is being developed tends to facilitate optimal results.
Professional web designers know that the structure of web pages is very important. Google and other search-engines do not appreciate code bloat, for which reason designers separate content from presentation by generating designs from cascading style sheets (CSS) or templates such as Smarty and keeping content in the source code. Design elements ought to be added as layers, the appearance of which should be controlled by CSS), while scripts can be introduced from templates via includes using PHP or Python. Designing a website in this way ensures that Google reads a large percentage of content and not code bloat on each page something which it definitely prefers.
Integrating Search engine optimization into a website during the early stages of its design or development also ensures that standards can be maintained easily. Common mistakes made by webmasters include omitting ALT tags from images, not providing sufficient meta tag details (Google ignores the keyword meta tag, but the description, content, revisit and robots tags are still useful) and failing to add relevant page titles. Writing simple scripts that automate the inclusion of ALT tags, meta tags and page titles can save time in the long run, especially as websites grow. Webmasters must avoid using generic descriptions and titles, however, as each entry must be unique and relevant.
Dynamic vs. Static:
Another aspect of Search engine optimization that really ought to be integrated into the design of a website is the way in which URLs are expressed. Dynamic URLs often include long strings of characters that search engines find difficult to decipher. Though usually listed in SERPs (unless they contain more than three parameters), websites that use dynamic URLs (e.g., www.site.com/shop.php?id=1234&cat=2&product=3) do not exploit the potential of human-readable URLs.
A fully integrated SEO strategy would ensure that dynamic URLs are modified (e.g., via the mod_rewrite function on Apache servers) or configured from the outset to appear as static URLs that include relevant information about the page, including important keywords (e.g.,www.site.com/shop/toys/boys/large_action_figure.html). A bottom-up approach to SEO should also support an effective link-building system.
Is your website failing to attract sufficient levels of traffic? Perhaps your site is in development and you are looking for ways to increase its potential to rank well in SERPs. In either case, you can find Manchester website design here. Though based in north-west England, Fluid Digital is one of the leading suppliers of web design and SEO services in the UK.